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Let Freedom Roll
Celebrate Summer with New Bikes, Gear & Community Rides


Happy Fourth of July!
As we celebrate a weekend full of freedom, fireworks, and family fun, we want to let you know that our shop will be closed on Friday, July 4th and Saturday, July 5th to give our team time to enjoy the holiday. In this edition of the newsletter, we’ve got everything from community events and can’t-miss product highlights to a reminder about our updated store hours and upcoming rides. We hope your holiday is full of adventure—and maybe even a little time on two wheels!
We’re excited to launch a new segment in our newsletter: Meet the Team! Each month, we’ll introduce you to a different member of our crew so you can get to know the faces behind the counter, the tools, and the test rides. From favorite facts to go-to gear, we’re sharing a little bit about what makes our staff tick—and ride. Stay tuned for fun facts, favorite bikes, and maybe even some surprise recommendations!

Summer Savings are Heating Up!
Aventon is offering up to $500 off select models, including the popular Level.2 for just $1,399—a serious steal for a commuter favorite. Velotric is rolling out major discounts too, with up to $720 off some of their most versatile rides. You can even grab the Fold 1 Lite for just $599! These seasonal deals won’t last forever, so if you’ve had your eye on a new e-bike, now’s the time.
Call us today to place your order before the sales end!
Don’t miss the 2025 God & The Great Outdoors Expo, the largest faith-based outdoor event in East Texas, happening July 11–13 at The Oil Palace in Tyler! This family-friendly weekend is packed with hunting and fishing vendors, live seminars, gear demos, and appearances from outdoor celebs like Justin Martin and John Godwin of Duck Dynasty. We’ll be there too—stop by our booth and take an e-bike for a test ride! Whether you're a seasoned outdoorsman or just love a good adventure, there’s something for everyone—plus live gator shows, archery demos, an epic car show, and more. Mark your calendars and come celebrate faith, family, and the great outdoors!

Fourth of July Fireworks Show
Head out to Lindsey Park this Friday, July 4th for their annual fireworks show! Bring your camping chairs, picnic blankets, coolers, etc. and set up camp for the evening in anticipation for the big show that kicks off at dark. There will be a ton of food trucks, music and games! Click here for more information.
Whether you or your family are looking for spiritual encouragement, emotional support, or practical assistance, come out and join the community for a day of love, generosity, and community celebration on Saturday, July 19th. After Love Thy City, stick around from 5–8 PM for the 1st Annual LoveFest 2025—a free evening of faith, music, and community celebration following Love Thy City Day. Enjoy powerful worship from Jekalyn Carr and Tauren Wells, plus hear inspiring messages from Pastor Steve Cordon, Preston Perry, and Dr. Michael Gossett. We’ll be there, so come join us for a night of hope, healing, and unity!
Trivia Night @ ETX Brewing
Join Dr Factenstein's Trivia every WEDNESDAY night at ETX Brewing Co for FREE FAMILY FRIENDLY TRIVIA! Prizes are awarded to the top 3 teams. Trivia kicks off at 7 PM but they encourage early arrival to snag a table. Indoor and outdoor seating available.

